What is bulk SMS? How do businesses use bulk SMS services?
‘Bulk SMS’ or ‘bulk messaging’ refers to businesses sending SMS to one or more recipients via software platforms such as Rapsys Info Tech. Bulk SMS can scale up to millions of recipients in the case of informational or promotional broadcasts. Alternatively, bulk SMS can also mean individual SMS sent to customers upon an action e.g. receiving an alert on credit card transaction. Both these activities can be easily carried out from bulk SMS service platforms as they allow businesses to create, schedule, send and track SMS campaigns.
Bulk SMS is used by SMBs, global enterprises, developers, educational institutes, NGOs and government agencies for product promotions, informational communications, transactional alerts, order updates, reminders, feedback and more. Check out how bulk SMS use cases for different industry verticals.
Why should businesses use bulk SMS?
In today’s mobile world, SMS beats all the other channels hands down with 97% open rates (vs 10%-30% open rates for email and social media channels) and ten times the response rate. By embedding actionable links within the message, bulk SMS can even help improve conversion rates across the customer lifecycle – acquisition, engagement and retention. Check out why you should include bulk SMS in your mobile strategy.
What is the difference between Promotional SMS and Transactional SMS?
TRAI has notified “The Telecom Commercial Communication Customer Preference Regulations, 2010” classifying text messages as per the intent or nature of content within the text messages. Here is an easy summary:
| Promotional SMS is used to send offers, discounts or promotions to new and existing customers. The messages may or may not be solicited by the recipients. | Transactional SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. They should not be intended for marketing. |
| Messages are only delivered to non-DND numbers and opt-in numbers* | Messages are delivered to all recipients, irrespective of their Do-Not-Disturb (DND) status |
| Promotional SMS can be sent only between 9 AM and 9 PM | Transactional SMS are delivered 24x7 with no time restriction |
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DM-022145 Promotional bulk SMS will be delivered with a random 6-digit Sender ID assigned by the telecom operator |
IM-TXTLCL Transactional SMS can be assigned a 6-alpha character Sender ID of your choice. It should correspond with your business or product name. |
How much does bulk SMS cost?
Our bulk SMS software and service are free to use, you simply pay for the texts that you send. You can buy Rapsys Info Tech SMS credits online and use these credits to send both promotional and transactional SMS (1 SMS credit = 1 single-part SMS of 160 characters). Check out our bulk SMS pricing.
Whatever your business SMS needs, Rapsys Info Tech helps you maximize ROI with its multi-award-winning features, direct telecom partnerships and robust technology backend. Please watch out for any bulk SMS service provider offering insanely low prices as they generally come with low-quality delivery and fake delivery reports. For sales enquiry, please call us on 040-30858602 or email us at sales@Rapsys Info Tech.in and we will get back to you.
What makes Rapsys Info Tech India’s No. 1 bulk SMS service provider?
Rapsys Info Tech offers easy, powerful & self–serve messaging platform which makes it extremely convenient to upload & maintain contacts, compose media-rich SMS, and send smarter bulk SMS. Rapsys Info Tech also provides free and flexible APIs to integrate SMS with any application/CRM. Our direct integration with multiple telecom operators and smart SMS gateway technology ensure best-in-class delivery for your bulk SMS campaigns. Rapsys Info Tech is the highest rated bulk SMS service platform with 94% reviews rating it 5.0/5.0 on Trustpilot. Here are a few more reasons why SMEs & global enterprises love Rapsys Info Tech.
How to send SMS online?
Follow the below steps to send bulk SMS online using Rapsys Info Tech:
How to receive SMS online?
Using an inbound long code (10-digit numbers),short code (5-9 digit numbers), missed call number or dual VMNS you can receive SMS from your customers. You can purchase either dedicated long/short codes or keywords on shared long/short codes to set up your SMS address and receive replies. It’s free for you to receive messages and only costs the customer their standard network cost. All messages will appear in your Rapsys Info Tech account, so simply log in and view at your leisure. You can also choose to automatically forward all inbound messages to you via email for free.
